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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06946_Field_TCUM T511.txt
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1996-04-10
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983b
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16 lines
all. Since TV, there is naturally frequent complaint about this
uniformity of vehicle and vacation scene. As John Keats put it
in his attack on the car and the industry in The Insolent
Chariots , where one automobile can go, all other automobiles
do go, and wherever the automobile goes, the automobile
version of civilization surely follows. Now this is a TV-oriented
sentiment that is not only anti-car and anti-standardization,
but anti-Gutenberg, and therefore anti-American as well. Of
course, I know that John Keats doesn’t mean this. He had
never thought about media or the way in which Gutenberg
created Henry Ford and the assembly line and standardized
culture. All he knew was that it was popular to decry the
uniform, the standardized, and the hot forms of
communication, in general. For that reason, Vance Packard
could make hay with The Hidden Persuaders . He hooted at the
old salesmen and the hot media, just as MAD does. Before TV,